AI Prompts for Marketing Agencies: Structure Your Own Examples

The difference between a good AI output and a great one is the prompt. Most agency teams use vague, generic prompts and get vague, generic results. These examples show how to structure your own prompts; they are not sold inside the Revmatic Lot 1 Starter Pack.

Category 1: Client Reporting (5 Prompts)

Prompt 1: Weekly Performance Summary

"You are a senior digital marketing analyst. Write a 200-word executive summary for the following weekly performance data for [Client Name], a [industry] [company type]:

Traffic: [number] sessions (+/-X% vs last week)
Conversions: [number] (+/-X%)
Google Ads CTR: X%, CPA: $X
Meta Ads ROAS: X.X

Format: (1) 2-sentence top-line summary, (2) primary win, (3) primary concern, (4) one recommended action. Professional, data-driven tone."

Prompt 2: Campaign Performance Analysis

"Analyze this Google Ads campaign performance and provide 3 specific optimization recommendations. Data: [paste campaign data]. Context: Campaign objective is [objective], target CPA is $X, current ROAS is X. Format: numbered list, each recommendation with expected impact and implementation difficulty (Easy/Medium/Hard)."

Prompt 3: SEO Progress Report Section

"Write a 150-word SEO section for a monthly client report. Keywords moved to top 10: [list]. New rankings gained: [list]. Traffic change: +/-X%. Domain Authority change: X to X. Highlight the most meaningful wins, acknowledge any drops honestly, and recommend the top priority action for next month. Client is a [industry] business. Tone: professional, constructive."

Prompt 4: Month-End Client Email

"Write a short (150-word max) month-end check-in email from an agency to a client. Key results: [results]. Upcoming focus: [next month priorities]. Tone: warm, confident, partnership-oriented. Open with one specific win. Close with a specific question to prompt a reply about their upcoming priorities."

Prompt 5: Competitive Analysis Summary

"Summarize this competitive analysis data into a 200-word section for a client strategy presentation. Competitors analyzed: [list]. Their key strengths: [data]. Their key weaknesses: [data]. Our client's differentiation opportunities: [your assessment]. Format: 2 paragraphs — (1) competitive landscape overview, (2) 3 specific opportunity areas for our client."

Category 2: Ad Copy (5 Prompts)

Prompt 6: Google Ads RSA Headlines

"Write 15 Google Ads responsive search ad headlines for [product/service]. Target keyword: [keyword]. USPs: [list 3-5]. Max 30 characters each. Mix of: keyword-focused, benefit-focused, and CTA headlines. Audience: [describe target audience]. Avoid: generic phrases like 'best', 'affordable', 'quality'."

Prompt 7: Facebook Ad Copy

"Write 3 Facebook ad copy variations for [product/service]. Objective: [awareness/consideration/conversion]. Audience: [describe]. Key benefit: [benefit]. Each variation: primary text (under 125 words), headline (under 40 chars), description (under 30 chars). Variation 1: problem-agitate-solve. Variation 2: social proof hook. Variation 3: direct offer hook."

Prompt 8: LinkedIn Ad Copy

"Write a LinkedIn Sponsored Content ad for [product/service]. Target: [job title] at [company type]. Pain point: [specific pain]. Our solution: [description]. CTA: [desired action]. Format: introductory text (150 words max, hook first line critical), headline (under 70 chars), and description (under 100 chars). Professional, peer-to-peer tone — not corporate."

Prompt 9: YouTube Pre-Roll Script

"Write a 30-second YouTube pre-roll ad script for [product/service]. The first 5 seconds must work as a standalone (viewers can skip after 5s). Hook: [describe desired hook]. Problem: [pain point]. Solution: [product]. CTA: [action]. Format the script with timestamps and visual direction notes. Target audience: [describe]."

Prompt 10: Retargeting Ad Copy

"Write retargeting ad copy for people who visited [website/landing page] but didn't convert. Product: [product/service]. Price: [price]. Key objection to address: [main objection — e.g., 'too expensive', 'not sure it works', 'timing isn't right']. Write 3 short ad headlines and 2 primary text variations that address this objection without being aggressive."

Category 3: Content Marketing (5 Prompts)

Prompt 11: SEO Blog Post Outline

"Create a comprehensive SEO blog post outline for the target keyword '[keyword]'. Analyze search intent (informational/navigational/transactional/commercial). Provide: (1) H1 title, (2) meta description (155 chars max), (3) intro paragraph approach, (4) 5-7 H2 headings with brief H3 sub-points, (5) FAQ section with 4 questions, (6) recommended word count. Include internal linking opportunities to [list related topics]."

Prompt 12: Email Newsletter

"Write a B2B email newsletter for [company/client]. Industry: [industry]. Topic: [this week's topic]. Tone: [expert/conversational/inspiring]. Length: 300-400 words. Structure: (1) 1-sentence hook, (2) context/why this matters, (3) 3 key insights or tips, (4) 1 recommended resource/action. CTA: [desired action]. Subject line options: provide 3."

Prompt 13: LinkedIn Thought Leadership Post

"Write a LinkedIn post for [person's role, e.g., 'Marketing Director at a B2B SaaS company']. Topic: [topic]. Perspective: [controversial/counterintuitive/data-driven]. Hook: start with a bold statement or surprising statistic. Length: 150-250 words. Format: short paragraphs, no bullet points. End with an engagement question. Avoid: corporate speak, LinkedIn jargon, 'excited to share'."

Prompt 14: Case Study

"Write a 600-word client case study for [service provided] to [client industry]. Results achieved: [list metrics]. Challenge: [initial problem]. Solution: [what you did]. Results: [outcomes]. Format: Problem → Solution → Results → Quote (write a realistic client quote in their voice). Include specific numbers, percentages, and timeframes. Tone: factual, confident, not boastful."

Prompt 15: Content Calendar Month

"Create a 4-week content calendar for [client type/industry] across LinkedIn, Twitter/X, and Instagram. Topic cluster this month: [topic]. Brand voice: [describe]. Post frequency: LinkedIn 3x/week, Twitter 5x/week, Instagram 4x/week. For each post: day, platform, content type (text/image/video/carousel), hook line, brief content description. Vary between: educational, entertaining, promotional (80/20 rule)."

Category 4: Email Marketing (5 Prompts)

Prompt 16: Welcome Email Sequence (5-Part)

"Write a 5-email welcome sequence for new subscribers of [brand]. Brand: [describe]. Product/service: [describe]. Email 1 (immediate): welcome + quick win. Email 2 (Day 2): teach the core problem. Email 3 (Day 4): introduce the solution. Email 4 (Day 6): social proof/case study. Email 5 (Day 8): soft pitch with offer. Each email: 200 words max, specific subject line, clear single CTA."

Prompt 17: Abandoned Cart Recovery Email

"Write 3 abandoned cart recovery emails for [product]. Cart abandonment reason analysis: most common = [price objection/distraction/not ready]. Email 1 (1 hour after): friendly reminder, no pressure. Email 2 (24 hours): add urgency or social proof. Email 3 (72 hours): address main objection or offer small incentive. Each under 150 words. Subject lines optimized to re-open."

Prompt 18: Re-Engagement Campaign

"Write a 3-email re-engagement campaign for subscribers who haven't opened an email in 90 days. Brand: [brand]. Email 1: 'Are we breaking up?' — humorous, low-pressure. Email 2 (Day 5): 'What we've been up to' — share most valuable content from last 3 months. Email 3 (Day 10): final attempt with easy opt-down option. Each under 150 words. Focus on value, not guilt."

Prompt 19: Product Launch Email

"Write a 6-email product launch sequence for [product]. Pre-launch period: 14 days. Structure: Tease (Day -14) → Problem deep-dive (Day -10) → Solution reveal (Day -7) → Social proof/beta testimonials (Day -4) → Launch day (Day 0) → Last chance (Day +3). For each: subject line, hook, body (200 words max), CTA. Build anticipation progressively."

Prompt 20: Upsell/Cross-Sell Email

"Write an upsell email from [brand] to existing customers of [Product A], recommending [Product B/upgrade]. Customer context: they bought [Product A] [timeframe] ago and [describe their likely situation now]. Frame [Product B] as the natural next step, not a sales pitch. Use the 'here's what successful customers do next' angle. 200 words max. Include a clear, low-pressure CTA."

Category 5: Strategy & Analysis (5 Prompts)

Prompts 21-25: Quick Reference

21. SWOT Analysis: "Conduct a SWOT analysis for [company] in the [industry] market. Based on: [company description, key data points]. Format as a structured table with 4-5 points per quadrant. Focus on market-facing factors, not internal opinions. End with: top strategic priority based on SWOT findings."

22. Buyer Persona: "Create a detailed buyer persona for [product/service]. Target: [describe]. Include: Demographics, Job title/company context, Primary goals, Biggest frustrations, How they find solutions, Decision criteria, Typical buying journey stage. Make it specific and realistic, based on common patterns in [industry]."

23. Value Proposition: "Refine this value proposition for [product/service]: [current statement]. Target audience: [describe]. Key differentiators: [list]. Format: (1) One-sentence elevator pitch, (2) 25-word tagline, (3) 3-bullet feature-benefit mapping. Test against: Is it specific? Is it differentiated? Is it credible? Does it speak to the buyer's priority?"

24. Crisis Response: "Draft a public response to this [social media/PR/product] crisis for [brand]: [describe the issue]. Tone: transparent, responsible, action-oriented. Structure: acknowledge → accept responsibility (where appropriate) → explain what happened → describe concrete actions being taken → express commitment. 200 words max. No defensive language."

Additional prompt ideas should be created separately; they are not part of the Revmatic Lot 1 pack.

See how these prompts fit into the Revmatic automation system →